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International Journal of Innovation and Scientific Research
ISSN: 2351-8014
 
 
Sunday 18 November 2018

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Influence Factors of Online Shopping


Volume 2, Issue 2, June 2014, Pages 313–320

 Influence Factors of Online Shopping

Binbin He and Christian Bach

Original language: English

Received 1 May 2014

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


Perceived risk, Shopping motivations, Experience, Service quality and Trust are five important factors to improve the competitiveness of online shopping.

Author Keywords: Perceived Risk, Shopping Motivations, Experience, Service Quality, Trust.


How to Cite this Article


Binbin He and Christian Bach, “Influence Factors of Online Shopping,” International Journal of Innovation and Scientific Research, vol. 2, no. 2, pp. 313–320, June 2014.