Volume 2, Issue 2, June 2014, Pages 321–328
Ali Al Essa1 and Christian Bach2
1 School Of Engineering, University of Bridgeport, Bridgeport, CT, USA
2 University of Bridgeport, Bridgeport, CT 06604, USA
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The goal of this paper is to demonstrate the importance of using knowledge management and data mining for supporting marketing decisions. It shows how the data mining techniques and tools can extract hidden purchase patterns that can help to make better decisions by the marketers. Practically, knowledge management and data mining techniques are really useful for marketing especially for organizations which have huge amount purchase transactions. Knowledge management and data mining also can help to increase the profit because of the correct decisions made by marketers. The paper also shows how knowledge management and data mining can be used to provide better answers from huge amount of data of customers and purchase transactions.
Author Keywords: Knowledge, Data mining, Customer relationship management, Marketing decision, Hidden information.
Ali Al Essa1 and Christian Bach2
1 School Of Engineering, University of Bridgeport, Bridgeport, CT, USA
2 University of Bridgeport, Bridgeport, CT 06604, USA
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The goal of this paper is to demonstrate the importance of using knowledge management and data mining for supporting marketing decisions. It shows how the data mining techniques and tools can extract hidden purchase patterns that can help to make better decisions by the marketers. Practically, knowledge management and data mining techniques are really useful for marketing especially for organizations which have huge amount purchase transactions. Knowledge management and data mining also can help to increase the profit because of the correct decisions made by marketers. The paper also shows how knowledge management and data mining can be used to provide better answers from huge amount of data of customers and purchase transactions.
Author Keywords: Knowledge, Data mining, Customer relationship management, Marketing decision, Hidden information.
How to Cite this Article
Ali Al Essa and Christian Bach, “Data Mining and Knowledge Management for Marketing,” International Journal of Innovation and Scientific Research, vol. 2, no. 2, pp. 321–328, June 2014.
