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International Journal of Innovation and Scientific Research
ISSN: 2351-8014
 
 
Tuesday 22 May 2018

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  Call for Papers (May 2018)  
 
 
 

Data Mining and Knowledge Management for Marketing


Volume 2, Issue 2, June 2014, Pages 321–328

 Data Mining and Knowledge Management for Marketing

Ali Al Essa and Christian Bach

Original language: English

Received 2 May 2014

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The goal of this paper is to demonstrate the importance of using knowledge management and data mining for supporting marketing decisions. It shows how the data mining techniques and tools can extract hidden purchase patterns that can help to make better decisions by the marketers. Practically, knowledge management and data mining techniques are really useful for marketing especially for organizations which have huge amount purchase transactions. Knowledge management and data mining also can help to increase the profit because of the correct decisions made by marketers. The paper also shows how knowledge management and data mining can be used to provide better answers from huge amount of data of customers and purchase transactions.

Author Keywords: Knowledge, Data mining, Customer relationship management, Marketing decision, Hidden information.


How to Cite this Article


Ali Al Essa and Christian Bach, “Data Mining and Knowledge Management for Marketing,” International Journal of Innovation and Scientific Research, vol. 2, no. 2, pp. 321–328, June 2014.