International Journal of Innovation and Scientific Research
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All about Problems and Challenges in Social Marketing

Volume 3, Issue 1, June 2014, Pages 40–46

 All about Problems and Challenges in Social Marketing

Swetha Krishna Pondichery1

1 Department of Technology Management University of Bridgeport, Bridgeport, Connecticut, United States

Original language: English

Received 5 May 2014

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


In this study I have used a review centric research method for studying the various factors impacting on Social Marketing the Problems and challenges faced by social marketing. Post identifying the factors I have done a case study of major Effecting Social Marketing in today's market world and for the factors impacting the Social marketing developing a conceptual model for the probable impacting factors and then later studying the same for confirming the same factors. In the conceptual model it was identified that Social Market Identity is a major factor contributing to build a Market image. The objective of the review centric research study is to find out the major facts.

Author Keywords: Social Marketing, Market Segmentation, Market Analysis, Product, Brand, Customers.

How to Cite this Article

Swetha Krishna Pondichery, “All about Problems and Challenges in Social Marketing,” International Journal of Innovation and Scientific Research, vol. 3, no. 1, pp. 40–46, June 2014.