International Journal of Innovation and Scientific Research
ISSN: 2351-8014
Tuesday 23 July 2019






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SWOT Analysis of Innovative Rural Indian Women Dairy-preneurs

Volume 10, Issue 2, October 2014, Pages 552–555

 SWOT Analysis of Innovative Rural Indian Women Dairy-preneurs

Manisha Mani and Alka Vasan

Original language: English

Received 19 August 2014

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


Liberalization and Globalization has not only affected the big industries but also has made an impact to the way of living in the rural India. Impressed by the successes of entrepreneurs, the zeal of entrepreneurship is now blooming in the rural veins of the country. The rural youth especially women in India are taking steps towards being dairy entrepreneurs particularly in states like Gujarat, Haryana and Punjab. Women Entrepreneurship as a phenomenon has gained importance recently mainly during latter half of the eighties. This study was conducted in some villages near Hisar, Jind and Fatehabad by purpose. A total of 80 dairy start-ups were interviewed. It was observed that most of the women entrepreneurs belong to the age group of 30 to 40 years and after the successful implementation of their business plans, their incomes increased substantially and there is a need to introduce proactive role of government and other cooperatives to strengthen the status of women in business more.

Author Keywords: Entrepreneurship, Women & Business, Dairy Entrepreneurs, Women-preneurs, Dairy Sector.

How to Cite this Article

Manisha Mani and Alka Vasan, “SWOT Analysis of Innovative Rural Indian Women Dairy-preneurs,” International Journal of Innovation and Scientific Research, vol. 10, no. 2, pp. 552–555, October 2014.