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International Journal of Innovation and Scientific Research
ISSN: 2351-8014
 
 
Monday 30 March 2020

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Strategy for Increasing Business Competitiveness of Green Property


Volume 19, Issue 1, November 2015, Pages 24–32

 Strategy for Increasing Business Competitiveness of Green Property

Geidy Tiara Ariendi, Arief Daryanto, and Bunasor Sanim

Original language: English

Received 8 April 2015

Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The continued development of the business industry makes the green property company must have a specific strategy to increase competitiveness and provide long-term capacity in the face of competition, especially in Pekanbaru city. This study aims to analyze the state of competition within the industry green property facing the company, analyze the internal and external factors affecting the Company's business development in Pekanbaru, and formulate what the main strategies that can be applied to improve the competitiveness of companies in the city of Pekanbaru. There are some alternative strategies that resulted from the analysis of the IFE, EFE, IE matrix, and SWOT analysis is then performed to select a primary strategy QSPM suggested for the Company. The results showed that the main strategies suggested to the Company in order to increase their competitiveness is to open a new project in Pekanbaru. For further research, researchers suggested to do the counting efficiency and effectiveness of alternative strategies generated.

Author Keywords: competitiveness strategy, green property, IE matrix, SWOT, QSPM.


How to Cite this Article


Geidy Tiara Ariendi, Arief Daryanto, and Bunasor Sanim, “Strategy for Increasing Business Competitiveness of Green Property,” International Journal of Innovation and Scientific Research, vol. 19, no. 1, pp. 24–32, November 2015.