[ Marketing et Administration Publique: Apports et limites du Marketing Public en Tunisie ]
Volume 19, Issue 1, November 2015, Pages 209–217
Haykel BEN KHELIL1 and Néji Bouslama2
1 Doctorant à la FSEG de Tunis, Tunisia
2 University of Tunis El Manar, FSEG Tunis, Tunisia
Original language: French
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The objective of this paper is to show that Public Administration and Marketing are not two opposing fields. We will try to understand the contributions and limits of the application of the practices marketing to the public sector in Tunisia. We are based on four interviews with public administration agents from different Tunisian Administrations.
Author Keywords: Public marketing, Public administration, Public sector, Contributions/Limits.
Volume 19, Issue 1, November 2015, Pages 209–217
Haykel BEN KHELIL1 and Néji Bouslama2
1 Doctorant à la FSEG de Tunis, Tunisia
2 University of Tunis El Manar, FSEG Tunis, Tunisia
Original language: French
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The objective of this paper is to show that Public Administration and Marketing are not two opposing fields. We will try to understand the contributions and limits of the application of the practices marketing to the public sector in Tunisia. We are based on four interviews with public administration agents from different Tunisian Administrations.
Author Keywords: Public marketing, Public administration, Public sector, Contributions/Limits.
Abstract: (french)
L'objectif de ce travail est de montrer que l'Administration Publique et le Marketing ne sont pas deux domaines opposés. Nous tenterons de comprendre les apports et les limites de l'application des pratiques de marketing au secteur public en Tunisie, en nous s'appuyant sur quatre entretiens en profondeur avec des hauts conseillers et fonctionnaires des différentes Administrations Tunisiennes.
Author Keywords: Marketing public, Administration publique, Secteur public, Apports/Limites.
How to Cite this Article
Haykel BEN KHELIL and Néji Bouslama, “Marketing and Public Administration: Contributions and limits of public Marketing in Tunisia,” International Journal of Innovation and Scientific Research, vol. 19, no. 1, pp. 209–217, November 2015.
