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International Journal of Innovation and Scientific Research
ISSN: 2351-8014
 
 
Sunday 12 July 2020

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Electronic retailing: Exploring relationship among product quality and delivery services role in customer's commitment and loyalty in China


Volume 11, Issue 2, November 2014, Pages 503–510

 Electronic retailing: Exploring relationship among product quality and delivery services role in customer's commitment and loyalty in China

Muhammad Ziaullah, Yi Feng, and Shumaila Naz Akhter

Original language: English

Received 30 September 2014

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The purpose of the study is to investigate the relationships among product quality & delivery services, commitment and e-loyalty in the context of e-tailing. The stated variables have considerable importance on firm's performance. The data were collected from a sample of 383 students at universities in China during the first quarter of 2014. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to investigate the hypotheses about relationship among model constructs. The study hypotheses developed were positively confirmed. The study reveals implications in product quality & delivery services, commitment and e-loyalty that are helpful to both academics and practitioners.

Author Keywords: Product quality, Delivery services, e-tailing, e-loyalty, commitment.


How to Cite this Article


Muhammad Ziaullah, Yi Feng, and Shumaila Naz Akhter, “Electronic retailing: Exploring relationship among product quality and delivery services role in customer's commitment and loyalty in China,” International Journal of Innovation and Scientific Research, vol. 11, no. 2, pp. 503–510, November 2014.